What about the 30 and below group???

In Campaign Finance and the 2008 Elections, Ellen Weintraub and Jason Levine attribute three main areas to the 2008 elections fundraising success.  They discuss how the candidates made a significant impact.  At least two candidates had the potential of making history.  Barack Obama and Hillary Clinton dragged a new set of financial supporters that is unparalleled to any other election.   For instance, they outline that, “it was estimated that women in 2008 had given three times more than they gave in 2000 and almost as much as they had given in all of 2004.” (pg. 471)

They also attribute the internet to this success.  The use of digital communication to attract donations was widely used especially by the Obama campaign.  And last, they claim that the decline in the public funding system made room for candidates to pursue alternative ideas that brought in billions.

Although I agree with the authors that these three points made a significant impact on the 2008 elections, they left out the financial contributions of voters under the age of 30.  A 2008 Pews Center Research indicates that, “In addition to providing Barack Obama and other Democrats with strong support this year, young voters were unusually active in the campaign….They were less likely than older voters to contribute money to the campaign, but according to the survey nearly one-in-ten (9%) did so, compared with the overall average of 17%.”  So if Weintraub and Levine say they “small changes can really add up”, they can’t ignore th impact of this group, and they have done so in this article.  I understand that voters under thirty were included in their three main categories but they most definitely deserve to be addressed separately.

The success of internet use for fundraising purposes in 2008 is directly linked to the participation of younger voters.  Although internet isn’t exclusive to the below thirty demographic, they do help spread the message and are an easy target for campaigns. In

How Campaigns Can Use the Internet to Win in 2012, Colin Delany writes that, “Although email has proven in practice to be the most effective tool to raise money consistently, online fundraisers shouldn’t ignore Facebook and Twitter completely. It’s easy to post appeals to the campaign’s social channels at the same time that they’re sent over email.”

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  1. Session 3, Digital electioneering and advocacy « UW Digital Democracy

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